Glossier – the IT Girl of beauty industry

After several strong years of Instagram trends – sharp, bold brows, perfected skin and eye-shadow techniques, the beauty industry is changing and Glossier is in the front line of the your-skin-but-better movement.

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Glossier’s brand has emerged at the perfect moment in time. As the Insta-baddie trend is so saturated, people are looking for alternatives. The brand’s chic yet playful image works magic on young girls looking for the I Woke Up Like This Look.

Glossier is one of those brands that makes me excited about skincare and makeup because it offers something a little bit more than just a product – it offers an experience and I will definitely be picking more things up!

This is not sponsored content.

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Milky Jelly Cleanser

Besides this being the most popular product they offer, the description is nothing short of extremely intriguing:

“Its cleansing power comes from the same gentle cleaning agents found in contact lens solution, so it’s tough on impurities and still safe to use on your eyes.”

First things first, this does not wash off your makeup. My concealer, let alone mascara, did not budge. HOWEVER, as a second cleanser this is awesome. My skin is super dry so having something this gentle and non-stripping is amazing. Also, the consistency is great for a mini-massage!

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Super Bounce

Hyaluronic acid has become the cult ingredient in the skincare game. The serum has 3 claims: hydrate, soften and plump your skin.

And I totally agree. It absorbs quickly and feels simply glorious. After some moisturiser on top, my skin feels supple and treated. I do wish this was more than 15ml as constantly repurchasing a £24 serum it will either make me broke or send me on a lookout for a cheaper alternative.

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